Sells First Impressions

About Us

The Sells name has been established in London's floral business for over 100 years. The company is now directed by the fourth generation of the Sells family. Originally founded on the corner of an Upper Norwood street by Frederick Sells in 1898, who sold flowers and pot plants, these days the business is based at the heart of London at New Covent Garden Flower Market providing over 500 customers with floral and plant displays on a daily basis.

The Sells First Impressions name evolved some five years ago following the purchase of First Impressions Floral Design Company and the business has continued to grow with the further acquisition of the Country Basket and Lemon Green. With an experienced and dedicated workforce and a fleet of vans, the Sells First Impressions branding is visible in Greater London every day of the week. Our expertise and knowledge has made the Sells First Impressions name recognised by both small and blue chip business alike as a key provider within the sector.

Telephone: 020 7720 9070 or 020 7720 9146
Fax: 020 7720 4186
Post: Sells First Impressions, Design Studio, 72-74,
Flower Market, New Covent Garden, London SW8 5NJ

“I LOVE our post-Christmas display on the
window-sill and I've received a lot of very positive
comments about it. Thanks so much”

The Lady Mayoress of London